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Berjaya Overhauls Brand in Huge Expansion Plan
Tuesday, 22 December 2009 00:00

Berjaya Hotels & Resorts announces growth and expansion plans to quadruple its’ presence through a vast metamorphosis. The evolution more accurately reflects the breadth and caliber of services and amenities that soon to be offered to its leisure and individual business travel guests. The group also reveals a new development structure,

new name and logo, new website, expansion, renovation and sweeping design and operational changes, in efforts to achieve its’ objective. This new expansion underscores the group’s goal to open up to 20 new hotels and resorts in Japan, South Korea, Vietnam, Maldives and Malaysia over the next six to seven years. The group is also looking for management contracts in Asia-Pacific.

Berjaya Hotels & Resorts’ Group Director of Sales & Marketing, Peggy Tan, explained, ‘Expanding our global platform is a strategic priority for Berjaya, we are focusing on accelerating the growth of our new brand direction to a whole new level by creating spaces and experiences that inspire our guests. We hope to further distinguish our hotels and resorts by providing more comfortable and better for our guests. This is the most exciting time in the group’s history and there are tremendous opportunities which we are acting on to accomplish our ambitious growth and plans.’

Berjaya Hotels & Resorts currently owns and manages 11 properties. Additionally, three properties are operated by third parties; and this expansion will bring the group‘s total presence in the regions to reinforce the brand and targeted market with great potential for growth. These upgrades and renovations are bringing the Berjaya vision to life by delivering public spaces and guest accommodation that are integrated, contemporary, and comfortable.

Berjaya Hotels & Resorts being the principle brand, would now carry 3 core brands - Berjaya Hotel, Berjaya Resort and Colmar Tropicale, Berjaya Hills. Newly refreshed look reflecting a revitalised company and new logos that includes our new names for all the hotels and resorts have been introduced to create a point of distinctive corporate identity with a brand message of ‘Have you made your reservations?’.
The new brand standards include a new logo, new names, new website, new upgraded rooms, and in-room amenities.

New domain
www.berjayahotel.com is developed in line with the tech savvy trend, user-friendly interface and consumer-oriented website. It comes with new and exciting benefits, simple navigation, seamless booking flow and captivating visuals that ensure total enhanced online experience. The enhancement is done precisely to create a contemporary layout and interactive amenities which allow customers to share their feedbacks, making easier to browse and read. The website provides visitors a virtual experience that is as compelling as a visit to the actual hotels and resorts.

Berjaya Redang Resort - Malaysia

The Berjaya Redang Resort has completed the final phase of renovation programme to guests’ rooms and suites. New spanking and exclusive 44 units of Garden Suites are housed in double-story wooden chalets in traditional Malaysian architecture design with breath-taking view and sound of the ocean right outside, appealing to leisure travellers alike. It is also fully furnished with tasteful and stylish décor and amenities.

Dining outlets such as Palms Restaurant, Beach Restaurant and Ocean Terrace have been upgraded to measure up to travellers’ expectations and sustain a leading-edge. The renovation programme includes changing all interior décor of restaurants, contemporary furniture and the open concept of oceanview. Innovative food presentation, seasonal restaurant menus to leverage local bounty and enhanced beverage initiatives are being upgraded to improve quality and create more variety for guests.
For extra convenience and comfort, new library with a cozy ambience and a range of books is incorporated for guests reading pleasure. A business desk and gift shop adjacent provides administrative services and souvenirs for guests to reminisce the memories of staying at the resort.

Berjaya Langkawi Resort - Malaysia

The resort is focus on introducing and expanding the Berjaya brand deliver unique features and generous space for comfort. Berjaya Hotels & Resorts is bound to spend RM30 million to refurbish the rooms at Berjaya Langkawi Resort. It will also spend RM25 million in the second and third quarter of 2010 to improve the public area at the resort.
The spacious Superior and Deluxe room category offer contemporary interior, new colours, lighting and rich furnishing, giving it a warm and elegant look. It promises a total comfortable and extraordinary stay, as it nested in the lush 500-million-year-old rainforest which delights the guests and will further position itself among the leading resorts.

Berjaya Times Square Hotel, Kuala Lumpur - Malaysia

The Berjaya Times Square Hotel, Kuala Lumpur is providing new choices and better conveniences for business travellers. The 110 suites on the new exclusive Corporate Club floors have access to Corporate Lounge, 7th Avenue which offering panoramic views of the Kuala Lumpur skyline. The suites come equipped with Wi-Fi internet access; as well as personalised amenities and full butler service.

The new colours, lighting and contemporary furnishing add a warm and elegant look to the uplifted rooms. In addition, the hotel lobby is relocated from level 14 to ground level for guest easy access.
Besides, there are several other upgraded facilities such as, Wi-Fi internet services in all suites and public areas of the hotel provide better comfort to their guests.

Berjaya Penang Hotel - Malaysia

The newest e-rooms showcase the new fresh and modern look for business travellers and tech-savvy families that enjoy modern amenities. All corporate floors rooms, coffee house, lounge and function rooms are fully equipped with Wi-Fi internet service.

Colmar Tropicale, Berjaya Hills - Malaysia

The resort’s renovation took place earlier has total refurbished the Superior Room and One-bedroom Suite, adding extra fringe benefit like tea/coffee maker with free bottle of water and quality furniture.
Tatami Spa at Japanese Village is been awarded ‘Resort Spa of the Year’ by Hospitality Asia Platinum Awards (HAPA) 2007-2009.

Berjaya Air

Berjaya Air has signed a US$74 million contract with Avions De Transport Regional (ATR) to purchase four new ATR 72-500 aircrafts. The new aircrafts will replace Berjaya Air’s existing fleet of 48-seater Dash-7 aircrafts in the coming years. One of the new ATR-72 aircraft has taken off in early September 2009, flying to Redang Island. Its’ current route is from Kuala Lumpur - Redang Island - Kuala Lumpur. It is also expected to expand its’ route to Tioman Island and Seletar, Singapore.

Future Growth and Expansion

Berjaya Hotels & Resorts’ Group Director of Sales & Marketing, Peggy Tan, expressed great optimism about the group’s future global growth and success, not only based on the investments and many initiatives, but because the group has grown in response to its guest’ needs.
Berjaya Hotels & Resorts will also spend RM70 million to upgrade its 610-room Berjaya Times Square Hotel, Kuala Lumpur, the group’s best performing city hotel, beginning first quarter of 2011.
For reservations or travel enquiries, please contact Berjaya Hotels & Resorts Reservations Office Kuala Lumpur (Tel: +6 03 2141 0088 / 2145 4107) of Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit
www.berjayahotel.com

About Berjaya Hotels & Resorts

Berjaya Hotels & Resorts is a member of the Berjaya Corporation Group of Companies, a public listed Malaysian conglomerate. Presently, the group manages Berjaya properties in Malaysia, Asia Pacific and Europe. From the exotic island resorts of Tioman, Langkawi and Redang to the cities of Kuala Lumpur and Penang to the highlands of Berjaya Hills, Berjaya Hotels & Resorts’ prominence in Malaysia is further enhanced by the establishment of international hotels and resorts in Singapore, Seychelles, Sri Lanka and London. As a premier hospitality group, Berjaya Hotels & Resorts also owns and operates a commercial airline, service suites and exclusive golf & country clubs in Malaysia. Visit
www.berjayahotel.com