Berjaya Hotels and Resorts is going all out to woo more
East travellers to its properties in Malaysia, including those located on Tioman and Redang islands as well as Langkawi.
Its regional sales and marketing director, Peggy Tan, said.
Eastern tourists were seasoned travellers, eyeing destinations where they could enjoy a total holiday experience.
only talking about, say, good hotels and
accommodation and good airfares here. It has to be a total holiday experience for them.
"And with properties on
resort islands, the highlands of Berjaya Hills as well
as in Kuala Lumpur, I think we should be able to meet their expectations," she told Bernama on the sidelines of a
workshop here on Wednesday, aimed at strengthening business
ties with Middle East travel agencies and airline companies.
The event was part of a joint
promotional roadshow with Tourism Malaysia, with Kuwait being the next
Tan said the company believed that the Middle East was the key to helping it
further boost its presence in the international travel and leisure industry.
She said Berjaya Hotels and Resorts had invested nearly RM66 million in product
development and upgrading hotel facilities and would launch new rooms in Redang soon.
In addition, she said, the company has appointed Dubai-based Bizgate
Services as its general sales agent for the United Arab Emirates and the Gulf.
office will be our eyes and ears that can hopefully spur more business
from this region.
"It'll enable us to elevate Berjaya Hotels and Resorts' branding and
positioning in the Middle East market," she said.
of the Berjaya Corporation Group of Companies, Berjaya Hotels and Resorts is a public listed Malaysian
conglomerate managing 15 properties in Malaysia, Singapore,
Seychelles, Sri Lanka and the United Kingdom.
Elaborating on the Middle East market, Tan said: "We're
realigning our marketing strategies, focusing our
efforts on this market. The current downturn will have an impact to a certain extent. But as far as this market is concerned, I
think this is a bright spot for us to
Disclosing that Middle East customers chalked up close to 10,000 room nights at Berjaya hotels last year, she said Berjaya
would offer more packages
developed in collaboration with its travel trade partners.
Being a Muslim country with wonderful culture and a wide array of culinary
delights, Tan reckoned
that Middle East travellers found Malaysia appealing.
She also commended Tourism Malaysia for having undertaken numerous promotional campaigns
in this region
to attract more tourists to Malaysia.
Tan said: "We're committed to showcasing Malaysia as a premier holiday destination among Middle East travelers
going into full gear with Tourism Malaysia in placing Malaysia prominently on the world map.
"The Middle East plays an essential part in helping elevate
Berjaya's brand name in the travel industry. And we're certain that our travel trade partners in this region will find our new plans refreshing and exciting."
workshop participants went home with attractive prizes, courtesy of Berjaya Hotels and Resorts and Tourism Malaysia.